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Internet
services;
Web site design
A common mistake business owners make when contracting an
agency to build their site is to believe that web savvy tech
companies will be able to design and execute a site that will
not only be web efficient and reliable, but, will also communicate
your message to your customers. Proper communication is essential
in selling your product. In the end the success of your website
will not be in the way it is coded, but its ability to reach your marketing goals.
Your site is going to convince your customers to shop your
business. This is done with good copy, brilliant design and
easy navigation. All of which is rooted in the necessity to
understand and brand you to the customer. This is not a task
that can be accomplished by developers alone.
Search Engine Optimization
These days it is essential that your website be specifically
authored with the intent to have it recognized and highly
ranked by national search engines. The content design and
copy must all work towards the goal of getting pole position
on search results above your competition. Once the site has
been developed it still has a long way to go. PLAN B Interactive
will work with you to develop an affordable means of site
submission to search engines. Unlike other companies that
charge you flat fees for organic and keyword search engine
submission, you pay only for the services you use.
Pay per click management
Pay Per Click is a form of advertising on search engines.
When consumers are searching for specific keywords you can
pay to have your site come up at the top of the list. You
only pay when the consumer clicks the link and
visits your site. Set up for this service varies by search
Engine and can range from $5 to $500. The same goes for keywords;
some will cost as low as $0.10 a click up to $35. Unlike other
forms of advertising PPC management requires a certain level
of flexibility and diligence to ensure your site stays at
the top of the search engine list and you are not wasting
money on low impact keywords. PLAN B Interactive offers a
pay per click plan that will ensure your site is not left
behind.
Website
hosting
When it comes to website hosting you should ask one question.
What is your uptime percentage? A web hosts
uptime percentage is the amount of time they are able to keep
your site on the web without interruption. It is a laborious
and difficult task to maintain a reliable web-hosting environment.
At PLAN B we leave it to the professionals. We only use national
hosting companies that have an uptime of 99.5% or greater
to host your site. PLAN B Interactive works directly with
these web hosts to upload your site, set up your email accounts
and bring you outstanding uptime at incredible savings. We
can bring you 500MB of web space and 100 e-mail addresses
for less than $30 a month, and that includes web traffic statistics!
If you are fairly web savvy and want to do it yourself visit
our domain
shop for real savings and some pretty amazing web
tools.
Website maintenance
Once your site is up and running PLAN B Interactive will work
with you to analyze your monthly data and ensure that your
site is working efficiently. We analyze you web traffic reports
and will recommend ways your business can maximize high traffic
areas of your site. We offer packages that combine monitoring
your site traffic, Pay Per Click and other influences that
bring traffic to your site.
Online sales
So you want to sell online. No Problem. We will set you up
with the best tools to run online commerce in your business.
Whether it is as simple as setting up an online shopping cart
or an account with a full service storage and fulfillment
company, PLAN B Interactive can set it all up for you.
Web marketing strategy
One of the trickiest parts of the business. Marketing your
website goes beyond the search engine and pay per click. Your
strategy must understand how your customer is seeking information
about your services. It may be necessary to integrate your
web marketing campaign with your traditional ad media such
as print and television. PLAN B Interactive can make sure
your entire marketing strategy incorporates the benefits of
all media types to ensure a powerful marketing strategy.
Work
with existing ad agencies
PLAN B Interactive not only works well with small business
we also work well with advertising agencies. Everyone at PLAN
B has done freelance work with various local and national
agencies whether it is ensuring your website stays current
with your print advertising or working with national home
centers, PLAN B Interactive can integrate itself into your
pre-existing advertising structure.
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