• Identity Development
• Branding
• Logo Development
• Website Design
• Website Maintence
Website Hosting
• Search Engine
  Optimization
• Product Design
• Advertising
• Business Development
• Print Design
• Marketing Strategy
 

Internet services;

Web site design

A common mistake business owners make when contracting an agency to build their site is to believe that web savvy tech companies will be able to design and execute a site that will not only be web efficient and reliable, but, will also communicate your message to your customers. Proper communication is essential in selling your product. In the end the success of your website will not be in the way it is coded, but its ability to reach your marketing goals. Your site is going to convince your customers to shop your business. This is done with good copy, brilliant design and easy navigation. All of which is rooted in the necessity to understand and brand you to the customer. This is not a task that can be accomplished by developers alone.


Search Engine Optimization

These days it is essential that your website be specifically authored with the intent to have it recognized and highly ranked by national search engines. The content design and copy must all work towards the goal of getting pole position on search results above your competition. Once the site has been developed it still has a long way to go. PLAN B Interactive will work with you to develop an affordable means of site submission to search engines. Unlike other companies that charge you flat fees for organic and keyword search engine submission, you pay only for the services you use.


Pay per click management

Pay Per Click is a form of advertising on search engines. When consumers are searching for specific keywords you can pay to have your site come up at the top of the list. You only pay when the consumer “clicks” the link and visits your site. Set up for this service varies by search Engine and can range from $5 to $500. The same goes for keywords; some will cost as low as $0.10 a click up to $35. Unlike other forms of advertising PPC management requires a certain level of flexibility and diligence to ensure your site stays at the top of the search engine list and you are not wasting money on low impact keywords. PLAN B Interactive offers a pay per click plan that will ensure your site is not left behind.

Website hosting

When it comes to website hosting you should ask one question. “What is your uptime percentage?” A web host’s uptime percentage is the amount of time they are able to keep your site on the web without interruption. It is a laborious and difficult task to maintain a reliable web-hosting environment. At PLAN B we leave it to the professionals. We only use national hosting companies that have an uptime of 99.5% or greater to host your site. PLAN B Interactive works directly with these web hosts to upload your site, set up your email accounts and bring you outstanding uptime at incredible savings. We can bring you 500MB of web space and 100 e-mail addresses for less than $30 a month, and that includes web traffic statistics!
If you are fairly web savvy and want to do it yourself visit our domain shop for real savings and some pretty amazing web tools.

 


Website maintenance

Once your site is up and running PLAN B Interactive will work with you to analyze your monthly data and ensure that your site is working efficiently. We analyze you web traffic reports and will recommend ways your business can maximize high traffic areas of your site. We offer packages that combine monitoring your site traffic, Pay Per Click and other influences that bring traffic to your site.


Online sales

So you want to sell online. No Problem. We will set you up with the best tools to run online commerce in your business. Whether it is as simple as setting up an online shopping cart or an account with a full service storage and fulfillment company, PLAN B Interactive can set it all up for you.


Web marketing strategy


One of the trickiest parts of the business. Marketing your website goes beyond the search engine and pay per click. Your strategy must understand how your customer is seeking information about your services. It may be necessary to integrate your web marketing campaign with your traditional ad media such as print and television. PLAN B Interactive can make sure your entire marketing strategy incorporates the benefits of all media types to ensure a powerful marketing strategy.

Work with existing ad agencies

PLAN B Interactive not only works well with small business we also work well with advertising agencies. Everyone at PLAN B has done freelance work with various local and national agencies whether it is ensuring your website stays current with your print advertising or working with national home centers, PLAN B Interactive can integrate itself into your pre-existing advertising structure.

 

 

 

copyright 2008 PLAN B Interactive, Suite 150, 38 N. Christian Street, Lancaster, PA 17602 tel:717-629-0240